5 Simple Ways to Reach Gen Z

Campus Technology: Generation Z — that group of people born roughly between 1995 and 2010 — has been identified, studied, compared, surveyed, analyzed, blogged, Snapchatted and infographicked to within a data point of their short lives. What have we learned about these individuals?

Their world has always had the internet and devices, and they prefer those devices (preferably more than one at a time) for all means of communication;

They thrive on visual media and, in particular, YouTube and Instagram as their go-to apps;

They're always a link or an app away from whatever they want to know — time, directions, how-to;

They like anonymity while also hungering for social endorsement; and

They appear to have short attention spans, expect instant access and need constant feedback.

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