Analytics Work on Campus Still a Mixed Bag

Campus Technology: Two-year institutions consider learning analytics more important than institutional analytics (those that improve operational efficiency), while four-year institutions believe the opposite. In a survey of 200 college and university leaders, 52 percent of two-year leaders favored learning analytics over institutional analytics, while just 35 percent of four-year schools did the same.

The survey was sponsored by Ellucian, a major technology company serving higher education, and managed by Ovum, which contacted survey participants by phone. Respondents included presidents (18 percent), provosts (33 percent), chief financial officers (17 percent) and CIOs or CTOs (32 percent).

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