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Should Teachers Moonlight as "Brand Ambassadors" for Tech Firms?
Government Technology: A recent BuzzFeed article focused on the work of several teachers who have leveraged Instagram and Teachers Pay Teachers to promote and sell the classroom resources they make. In so doing, these teachers are serving as social media influencers and creating personal educational brands of themselves.
I’m not sure these teachers’ influencing and branding efforts cross ethical lines, though they could. In reading about these Instagram self-promoters, I was reminded of last year’s debate over teachers who served as brand ambassadors for ed tech companies and the ethical concerns this raised.
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