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Utilities target marketplace for customer engagement, energy savings
Utility Dive: You can buy pretty much anything online, from groceries and clothes to cars and real estate. Why not energy services? Utilities are trying to get in on this idea while searching for ways to connect with customers.
Hypothetically, a customer could purchase a water heater, redeem a rebate and enroll the appliance in a demand management program, all without leaving the utility's web site. While fully integrated models like this example are being developed, utility marketplaces with a range of offerings are now helping to engage customers and grow energy savings.
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