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Feds Need To Be Pirates, Not Ninjas, Says Defense Health Official
NextGov: In the great internet debate over pirates and ninjas, feds working in app development should be siding with the former, according to a Defense Health Agency official.
David Cooper, mobile applications lead for the agency’s National Center for Telehealth and Technology, extolled the virtues of the pirate metrics framework for determining whether an application is meeting the needs of its target users. The name comes from the sound made by saying the acronym, AARRR, which stands for acquisition, activation, retention, referral and revenue.
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