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How Trump defeated Clinton using analytics
CIO: What was both fascinating and sad for me watching the election results on Tuesday was how badly the news services predicted the outcome. Virtually every one had predicted a Clinton victory, which likely contributed to her loss, most wanted her to win, and virtually every one was wrong. The analytics run by the Clinton camp largely seemed to drive her to an anti-Trump message and misspend what was a vastly larger budget than Trump had. Meanwhile, Trump used analytics at the end to both better position his limited budget, time and message -- and won.
The irony here is during the last two elections Obama outperformed his Republican rivals using analytics and Trump, who largely ran despite his party, seemed to learn that lesson better than Clinton did.
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