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The Census Bureau has a new online tool for predicting low response areas
FedScoop: In Suitland, Md., where the U.S. Census Bureau is based, around 30 percent of households are predicted to fail to self-respond to the upcoming 2020 census.
This is according to the bureau’s Response Outreach Area Mapper (ROAM), a relatively new online tool that shows the “low response score,” or predicted mail non-response rate, of communities across the country in an interactive manner. Suitland’s non-response rate is higher than many surrounding areas, which will likely mean that the bureau will have to send additional workers to the area to get responses — a more expensive endeavor than simply gathering responses via mail or online.
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