Regardless of how your public safety agency plans to use social media, there are two things to keep in mind. The first is that using social media for public safety is not traditional. Social media is an open and instant means of communication, but it is also subject to higher standards and internal policies. What passes for simple commentary in the “civilian world,” could lead to heavy scrutiny and disciplinary action by agency leaders when the same comment is made by a public employee.
The second is that every piece of content your agency creates on social media is considered a matter of public record, and may be used in response to an open
records request. This report will analyze these two points, and provide you with the tools needed to create and maintain a social media presence that acts as a
supporting extension of your public safety efforts.