As Hurricane Florence hits, USDA is leveraging GIS for better emergency communications

FedScoop: As hurricane season hits the East Coast, public affairs officials at federal agencies grapple with how best to communicate with citizens in the path of the storm. One key way to deliver public safety information is through local media outlets. But how do they identify which news outlets best serve, for example, the broad stretch of coastline where Hurricane Florence is expected to make landfall?

An enterprising communications coordinator at the U.S. Department of Agriculture says he’s identified a way to streamline this job using geographic information system (GIS) mapping.

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