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Ed-Tech Vendors Often in Dark on District Needs, Study Shows
Education Week: Educational technology companies trying to do business with schools often have only a vague sense of district officials’ specific buying needs, according to a new study that delves into vendors’ and K-12 leaders’ frustrations with the procurement process.
The study, based on surveys and interviews of district leaders and ed-tech company officials, finds that many business officials regard the district buying process as cumbersome and confusing.
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