Creating a Space for Digital Media Innovation

Campus Technology: If you have a high-tech center filled with all the latest development tools for interactive digital media, brilliant researchers and students, and expert faculty advisers, what can you achieve? Rochester Institute of Technology hopes to find out with MAGIC Spell Studios, a facility in the institution's Center for Media, Arts, Games, Interaction and Creativity (MAGIC) that is fostering innovation, entrepreneurship and regional economic growth, as well as supporting academic and research goals.

Here's how it works: A unique partnership between RIT, private industry and the state of New York is providing both advanced technology development resources and business expertise to help students, faculty and the regional developer community incubate and commercialize their digital media innovations. As a result, many successful entrepreneurs are poised to support a high-tech development corridor in the region and bring their experience and knowledge back to the university.

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