Education Policy, Business and Technology

Qualtrics Expands Experience Management Platform with New and Enhanced AI and Analytics Tools

THE Journal: At its annual user conference this month, Qualtrics revealed a slew of new features for its flagship Experience Management (XM) Platform, a data collection and analysis tool used in some 2,000 colleges and universities and 6,800 schools. All told, Qualtrics has about 1.2 million education users in 90 countries.

The XM Platform is designed to capture and analyze experiential data from students, faculty/staff and alumni for a wide range of purposes, from measuring campus engagement and classroom satisfaction to professional development and onboarding to conducting research and longitudinal analyses. The use cases in K–12 and post-secondary education are extremely broad, ranging from anonymous bullying reporting to social-emotional learning, from program evaluation to event management, from community engagement to role-based dashboards.

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