8 easy ways to improve your public relations efforts

eSchool News: Families and community members want to know what’s happening in your district, and they want to know right now. There’s a huge need to educate the public about security, data privacy, curriculum, and all the rest, but you have to do it the right way.

We spoke Justin Martin, president and chief executive officer of Martin & Associates, a K-12 communications management consultancy, to see what districts can do to spread their good word.

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