Government Executive: Incentives are omnipresent in our society. Educators use them to promote learning, banks use them to promote online bill-paying, employers use them to promote wellness (and lower health insurance costs). The list is long. Rewarding good performance—or at least the kind of performance you’re trying to encourage—is deeply entrenched in our cultural values. In business, incentives are essentially universal for executives, managers and many senior professionals. Increasingly, companies are offering team or group incentives for non-management employees. The goal is simple—to influence behavior.