Government Healthcare Policy, Business and Technology

Federal notices about ACA enrollment season get cut in number and messaging

The Washington Post: In preparation for the Affordable Care Act’s latest enrollment season, the Trump administration sent notices about the sign-up options to millions of fewer Americans than in past years and deleted themes known to be most effective in motivating consumers to sign up.

Emails went only to people with current health plans through marketplaces created under the law, leaving out most of the names in a database of about 20 million consumers who once had such coverage or at some point explored the federal website HealthCare.gov.

The greatly reduced outreach is reflected in a set of internal documents obtained by The Washington Post, which also shows a sharp change in the tone and content of the messaging ahead of Wednesday’s sign-up start.

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