Consumer demand for a better patient experience fueling tech startups

Healthcare IT News: Digital natives and other consumers are putting new demands on hospital IT executives to drive convenience, efficiency and innovative technologies. Those patient experience expectations, in turn, are forcing healthcare delivery to be envisioned differently to drive and retain patient volumes.

A full 92 percent of healthcare consumers surveyed said that improving customer experience should be a top strategic priority for medical providers over the next twelve months, increasing from 71 percent last year, according to a new survey from Black Book.

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