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Maine health system rebranding for era of consumerism
Healthcare Finance: Eastern Maine Healthcare Systems, which until recently primarily covered the Bangor and "downeast" area of the state, will rename itself on October 1, 2018 in a branding move meant to reflect the growing scope of its services and attract digital-savvy patients.
The system's new name will be Northern Light Health, according to the organization. Northern Light has slowly transitioned from a loose group of regional providers to a unified, centralized system encompassing the entire state.
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