Industry News: New "Connection" Brand Advances 35-Year History of Innovation

MERRIMACK, NH, September 8, 2016 — PC Connection, Inc. (NASDAQ: PCCC), an industry-leading National Technology Solutions Provider, has changed its brand name to Connection. The Company will begin trading under the new ticker symbol NASDAQ: CNXN at market open on Friday, September 9, 2016. Reflecting the increasing relevance of transformational technologies, this new brand aligns precisely with the Company’s mission to connect people with technology that enhances growth, elevates productivity, and empowers innovation.

Connection unites PC Connection, GovConnection, MoreDirect, and Softmart into one clear, concise, and powerful brand name. Emphasizing elements of the trademark symbol, the “blue arc,” this new brand clearly represents the organization’s strength, the unity of the 2,500-strong workforce, and their passion for connecting people with the high-quality technology solutions they require to meet both their everyday IT needs and solve their complex technology challenges. Dedicated to providing trusted guidance and exceptional customer service to organizations of all sizes, across all industries, Connection is well-positioned for the future. The new branding reflects the full scope of the Company’s capabilities—and its role as a connection to the latest technologies and better business outcomes for customers.

Tim McGrath, CEO/President of Connection, stated, “Since 1982, our goals have been deeply rooted in providing customer-centric IT solutions and services for small- to medium-sized businesses, enterprises, and public sector markets. The role of technology has undoubtedly changed over the years, but our commitment has not. In the age of the digital transformation, we have shifted from selling technology to connecting people with the resources they need to build stronger, more efficient businesses. By removing the ‘PC’ from our brand name, we are focusing on the next four decades and planning how we will help customers connect with new and exciting ideas—whether those innovations fit on a desk, in a data center, or inside tomorrow’s wearable technology. Our new brand name, Connection, better reflects the promise of our future and the successes of our past.”
 
As a leading National Technology Solutions Provider, Connection is committed to connecting its customers with best-in-class hardware, software, and services. In addition to providing solutions across seven technology areas, including Converged Data Center, Cloud, Security, Mobility, Networking, Software, and Lifecycle. The Company’s experts help people use technology in more meaningful ways, whether it’s deploying the latest devices to improve productivity, developing innovative security programs to keep data safe, or providing the latest off-premises cloud services to boost agility. Connection will continue to make significant investments in its portfolio of products and services to offer its customers the tools and resources to reduce total cost of ownership, increase productivity, and improve their competitive advantage.