Louisville Uses Waze Data for Better Transportation Outcomes

Government Technology: The days of sending out crews to deploy traffic counting equipment to measure highway volume could be coming to an end as cities turn to apps like Waze.

The free, crowd-sourced navigation app offers constant traffic information to drivers as they head through town. But cities like Lousiville, Ky., have also started partnering with the company to capitalize on its wealth of daily transportation data. And from this data officials can pinpoint areas of congestion, as well as analyzing modifications to the roadway system, like lane reductions or traffic signal changes.

“So, really what we’ve been doing is trying to figure out ways that we can use this data to kind of help our current operations,” said Ed Blayney, an innovation project manager with Louisville Metro Government.

Read article