How Charlotte Is Using the NBA All-Star Game to Help Minority-Owned Businesses

Governing: The 2019 NBA All-Star Game is coming to Charlotte next year, and the North Carolina city plans to leverage the event to help out minority-owned businesses.

“The city was really impressed with the NBA’s commitment to our local minority-owned business and ways the league and the city could assure those businesses were connected to the opportunities available around All-Star weekend," says Nancy Rosado, who manages the Charlotte Business Inclusion program. "The NBA said, 'If you have any creative, out-of-the-box ideas for how we can engage our community, let us know.”

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