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House Bills Seek to Stop Political Ad Microtargeting
NextGov: Months away from the next presidential election, Rep. Anna Eshoo, D-Calif., and Rep. David Cicilline, D-R.I., introduced new pieces of legislation this week that would keep America’s top tech platforms and streaming services from narrowly targeting political ads based on users’ demographic, purchasing or behavioral data.
Microtargeting allows marketers to tailor their campaigns to specific, segmented groups of people based on their social media connections, demographics, recent purchases and other data online platforms collect.
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