Netflix-style services undercut military recruiting ads, so DoD wants new authorities from Congress

Army Times: The way media is consumed in 2020 has undercut efforts to market military service to young people, according to a Pentagon personnel policy official.

To combat the oversaturated market and the trend toward customized media consumption, which often eschews traditional advertising, the Defense Department asked Congress for authorities that expand information collection, mirror private sector ads and help tailor content to youths, according to Stephanie Miller, director of military accession policy within the Pentagon.

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