What makes HealthCare.gov so complicated?

Politico: Building a website in 2013 should be as easy as U-R-L, so what’s the deal with HealthCare.gov?

The White House billed the Obamacare portal as the Kayak.com of health coverage — only instead of plane rides, it was selling health insurance. It was supposed to be a one-stop click and shop place to compare and buy health plans in the 36 states not running their own insurance exchanges — and for the millions who are eligible, get federal subsidies.

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