Third ACA enrollment begins with new ads and modest expectations

The Washington Post: The insurance exchanges created under the Affordable Care Act are scheduled to open for a third sign-up season Sunday, with the Obama administration setting modest enrollment expectations and focusing its energies on a niche of people who remain uninsured.

The impending open-enrollment will be devoid of the movie stars and basketball heroes who served as White House megaphones two years ago, when the online marketplaces debuted.

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