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West Virginia Tourism Goes Nuclear
Route Fifty: It started with John Denver.
In April, the West Virginia Tourism Office launched a new “Almost Heaven” campaign, based on Denver’s hit song, “Take Me Home, Country Roads.” Two months later, video game company Bethesda Softworks launched the trailer for Fallout 76, a post-apocalyptic role-playing game set in West Virginia. The teaser, which highlighted real areas throughout the state, was set to a more eerie version of Denver’s song. Tourism officials took notice.
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